About Us

Food 4 Less Central Valley opened the first franchise Food 4 Less store in Madera, CA in 1990 and is locally owned and operated by Gongco Foods which was founded in Visalia, CA. Gongco Foods started out in the grocery business with Fairway Market in downtown Visalia on Main Street and has served the local community for over 50 years. Today, Gongco Foods has grown and operates seven Food 4 Less stores in California’s Central Valley from Atwater to Porterville. Fairway Market was closed to open the Food 4 Less in Visalia. The company has deep roots in valley and gives back to the communities we serve.


Join Our Team

Food 4 Less is always looking for hard-working, customer service-oriented individuals to join our team. We offer a wide range of opportunities from entry-level to management positions in all departments.

Food 4 Less is committed to providing a clean, safe, and fun working environment for all employees. We are dedicated to serving the Central Valley to our fullest extent and are always looking for employees who will reflect this drive of serving their local community.

We are committed to helping you thrive in every way possible. Growth is always an option here at Food 4 Less. Grow with us today by filling out the application below.


Our Locations