Food 4 Less – Our History

Gongco Foods, which operates seven Food 4 Less stores throughout the Valley, began in 1938 when the Gong family opened the Fairway Market in downtown Visalia. In 2007, the Fairway Market was converted to a Food 4 Less. Today, Gongco Foods remains headquartered at the Visalia location, and operates Food 4 Less stores in Porterville, Selma, Fresno, Madera, Atwater and Merced. The company has a long history of giving back to the community with significant contributions to food pantries, food banks, animal shelters and a variety of youth education programs.

Food 4 Less – Our Mission

The mission of Gongco Foods is to operate profitable, customer driven, employee-oriented and community minded stores. We are committed to offering consistently superior quality products at the lowest price levels. In order to meet this commitment, we will partner with our suppliers to obtain the lowest possible cost of product. We will provide a unique shopping experience in order to bring in new customers and retain existing ones. We will respect and invest in our employees to accomplish our objectives by providing a fair and rewarding workplace. We will serve our communities by operating safe, clean and efficient facilities.